Bad Fit? Not Surprising…

Ever have trouble finding clothes that fit well? Well, you’re not alone. Also, it’s not your fault – the American sizing system is full of inconsistencies and just plain ridiculousness! Check out the following facts and stats:

  • 2/3 of all females consider themselves “special sized” or difficult to fit.
  • More than 60% of all American women are “plus size” i.e. size 14 or larger, but the plus size market only makes up 18% of total revenue in the apparel market for women.
  • 43% of American women are petite-sized, but petite clothing is hard to find, especially in” grown-up” stores. (MAN am I sick of punching 12-year old girls over sale jeans at Delia’s…)
  • Ill fit is the reason for about 40% of retail store apparel returns
  • 60% of all online apparel returns are due to fit problems
  • Most companies don’t follow standard sizing. Vanity sizing is also on the rise. For example, a woman who is a size 14 with regard to exact measurements may be able to fit into a size 10 at some stores.
  • Sizes vary even within a single brand! Some brands offer a variety of “fits” for the same size of jean, and these fits actually use different measurements.
  • A size 8 for one brand is likely NOT the same as the size 8 for another brand. If you don’t believe me, check out this chart.

So, next time you can’t find something that fits, don’t blame yourself for gaining/losing weight, being too short/tall or whatevs, blame the craziness of the current non-standardized sizing system. To get around the fit problem, get yourself measured by a professional or learn to take your own measurements. Go online to find the exact measurements for specific clothing items for specific brands – what exactly IS the bust measurement for a Ralph Lauren size-medium tee? Remember those brands that fit you well. Or consider buying custom-fitted clothing!

Do you have trouble finding clothes that fit well? How do you get around the problem? What are your go-to brands that fit you best? Let us know in the comments 🙂

Kristen P.

P.S. Here are my reference articles in case anyone wants to read more about apparel sizing:,0,5411461.story?track=rss


Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: