Bad Fit? Not Surprising…
Ever have trouble finding clothes that fit well? Well, you’re not alone. Also, it’s not your fault – the American sizing system is full of inconsistencies and just plain ridiculousness! Check out the following facts and stats:
- 2/3 of all females consider themselves “special sized” or difficult to fit.
- More than 60% of all American women are “plus size” i.e. size 14 or larger, but the plus size market only makes up 18% of total revenue in the apparel market for women.
- 43% of American women are petite-sized, but petite clothing is hard to find, especially in” grown-up” stores. (MAN am I sick of punching 12-year old girls over sale jeans at Delia’s…)
- Ill fit is the reason for about 40% of retail store apparel returns
- 60% of all online apparel returns are due to fit problems
- Most companies don’t follow standard sizing. Vanity sizing is also on the rise. For example, a woman who is a size 14 with regard to exact measurements may be able to fit into a size 10 at some stores.
- Sizes vary even within a single brand! Some brands offer a variety of “fits” for the same size of jean, and these fits actually use different measurements.
- A size 8 for one brand is likely NOT the same as the size 8 for another brand. If you don’t believe me, check out this chart.
So, next time you can’t find something that fits, don’t blame yourself for gaining/losing weight, being too short/tall or whatevs, blame the craziness of the current non-standardized sizing system. To get around the fit problem, get yourself measured by a professional or learn to take your own measurements. Go online to find the exact measurements for specific clothing items for specific brands – what exactly IS the bust measurement for a Ralph Lauren size-medium tee? Remember those brands that fit you well. Or consider buying custom-fitted clothing!
Do you have trouble finding clothes that fit well? How do you get around the problem? What are your go-to brands that fit you best? Let us know in the comments 🙂
P.S. Here are my reference articles in case anyone wants to read more about apparel sizing: