Five Fashion Industry Trends to Watch In 2013
Man, can you believe that Christmas has already come and gone? I’m surprised, tired, and like ten pounds heavier, but I spent a wonderful holiday with family and friends. I hope all of you also had a wonderful holiday and are excited for the coming year.
Speaking of the coming year, what does it hold in store for the fashion world? Here are five industry trends that will affect fashion in 2013, and possibly even beyond:
5. Decline of Fast-Fashion Collaborations
The Maison Martin Margiela collection for H&M recently fizzled, and while some people blamed the unconventional aesthetic of the pieces, the high price-points, etc., part of the reason likely lies in consumers’ being sort of “over” these collaborations. For many customers, the appeal of these collabs has begun to wear off, and for others, the appeal is lost in the in the potential of these collections to “diminish” the designer brand and even harm the environment.
4. Handmade Apparel
The popularity of sites like Etsy has made it clear that consumers are not only willing to BUY handmade apparel; they are willing to buy it online from strangers. Etsy did over $700 million in sales last year, and is likely to earn even more next year. There has also been a major push toward handmade apparel and accessories made in developing countries by craftsmen and artisans (Sseko is an example), as well as for locally-made clothing and accessories.
3. Eco-friendly fashion
“Green” fashion and sustainable fibers have been growing in popularity for some time now, and the trend shows no sign of stopping. Eco-friendly fashion lines have been popping up all over the place, and green collections are even being shown at major fashion shows like Mercedes Benz Fashion Week. There are even full fashion events being dedicated to eco-friendly fashion, such as Eco Fashion Week in Vancouver and The GreenShows.
The majority of consumers are having difficulty finding clothes that fit, and retailers are starting to notice this. Several customization companies have sprung up in the past few years. Some offer custom sizing for a few key items, such as Indochino for men’s suits. eShakti and Bow & Drape also allow women to choose their own sizes, as well as their own dress silhouettes and styles. And of course, there is the wonderful SeamBLiSS, which offers customers the chance to have their dream custom item made especially for them.
1. Buy One, Give One
TOMS Shoes was one of the first fashion companies to make use of the buy an item, give an item business model, giving a free pair of shoes to a child in need in a developing country. Another example is Warby Parker, a rapidly growing eyewear company that gives a pair of glasses to someone in need for each pair sold. Expect to see more companies offer a donation, either of money or of products, with each sale.
What trends do you expect to see emerge or grow in the fashion industry next year?